eCommerce Strategist

Account Manager

Digital Strategist

Web Developer

UX/UI Designer

- About me

I'm a customer specialist with 20 years experience in Information Technology with an emphasis in Web. My background is in UI/UX design and have held roles in all phases of the system development life cycle. I've had the opportunity to work in large and small environments spending the majority of my career in Information Technology at The Boeing Company. I am currently a eCommerce Strategist at efelle creative in Seattle, WA. More about me

"The key to success is not focusing on the pot of gold, but the next step in the process. It's all about execution!"

- What I'm doing now

efelle creative

efelle creative | Seattle, WA | eCommerce Integration Strategist

Work with clients defining areas for improvement and developing a ecommerce strategy geared toward process improvements in the BigCommerce and Shopify shopping experience. The end goal...improve the shopping experience for your customers!

Nickname: Chief

Tenure: 11 years and ...


  • Customize and tailor online shopping strategies to help meet client’s online goals with an emphasis on customer demographic.
  • Utilize my background in UI/UX to analyze and address client’s current issues impacting user shopping experience. Create scope of work documentation outlining conceptual, functional and technical deliverables.
  • Improve client Shopify themes adding customizations utilizing Liquid components.
  • Work with Shopify theme and App developers to ensure there are no compatibility issues.
  • Form strategic partnerships with BigCommerce and Shopify partners and App developers creating new opportunities to expand our capabilities.
  • Work with sales, account management and support teams find solutions for our BigCommerce and Shopify clients technical issues and needs.

- What I've done

efelle creative | Seattle, WA | Dates: Oct 2017 - Nov 2019

Manage new and existing projects working closely with clients, creating long term relationships.

  • Managed the successful completion of over 20 new websites launches
  • Defined timelines and milestones ensuring clients have a clear understanding of each phase of the project lifecycle
  • Work closely with partners (BigCommerce) and third parties in developing solutions for custom ecommerce requirements
  • Managed design, development, content and SEO deliverables ensuring everyone was in sync with the scope, requirements and milestones
  • Maintained communication with clients on project status resolving conflicts or changes to the scope and timeline
  • Provided CMS training and ongoing customer support for all future needs
  • In addition account management, I continued to help front-end development, sales/marketing, app development, technical support team.

efelle creative | Seattle, WA | Dates: May 2015 - Oct 2017

Created long-term relationships with new clients analyzing current pain points and future business needs/goals formalizing a plan to improve current website user experience and conversions to grow their online presence and ROI.


  • Generated over $200k in new project sales and ongoing services.
  • Created SEO competitor analysis reports identifying areas for improvement and opportunities
  • Worked with clients to scope and outline functional specifications creating a scalable roadmap for continued growth and success
  • Created and tailored custom proposals outlining project goals, deliverables and detailed specifications within budget on how we'll achieve them
  • Sold, provided Account Management and front end development for smaller projects

efelle creative | Seattle, WA | Dates: May 2010 - May 2015

Lead front-end developer coding custom designs into functional responsive websites (PSD to HTML) with integration with our Content Management System.


  • Used HTML5, CSS3, Bootstrap, Sass, jQuery PHP5, MySQL, Git, Adobe CS in the successful development and completion of over 50 website
  • Worked closely with internal teams helping create custom project specs and solutions to complex functionality requirements
  • Trained and mentored Account Managers and interns in content entry and formatting in our CMS along with work-flow processes, unit testing and UX industry best practices
  • Managed code repository, CMS and server and database environments, DNS, SSL and email hosting
  • Created resource documentation for internal teams and clients
  • Provided CMS training and on ongoing support for clients

EO&T IT Business Systems - Date: May 2009 to May 2010
Location: Bellevue, Everett WA

Provided web development, database reporting, systems analysis and configuration management support to Support Shared Services Group (SSG) Boeing Commute Office for the Transportation Resource Assistance Management System (TRAMS) system.

Key Achievments and Responsibilities:

  • Performed in depth analysis applications/systems architecture defining areas for improvement
  • Created process diagrams, UI wireframes, conceptual and technical models of both the database and application components to better align system functions to business processes.
  • Re-architected and implemented automated processing of WageWorks participant data for the Commuter System reports
  • Automated database and web server tasks/procedures reducing manual reporting processes saving yearly resource costs
  • Led the successful implementation of the new TRAMS Parking system modules
  • Technical lead for the annual Boeing Enterprise, El Segundo and Mesa commute web surveys automating the email distribution, data collection and reporting to WSDOT, Los Angeles Metro Transit and Maricopa County.

ColdFusion, ColdFusion Server, SQL 2001/2005, Javascript, HTML, CSS, Visio w/FLEX UI Stencils, WSSO, Adobe CS, SourceSafe. Oracle, Teradata, MS Office

EO&T Computing & Network Operations - Location: Auburn, Renton, Bellevue, WA
Date: 1999 to May 2009

Designed and developed dynamic data driven websites creating online solutions for the overall Computing & Network Operations (CNO) organization. Worked closely with project managers and technical teams creating information architecture, wireframes, UI prototypes, database design and content management strategies focusing heavily on user experience.

Key Achievements:

  • Developed custom Content Management System (CMS) consolidating 45 organization website saving $90,000/yr in server space.
  • Pitched recommendations and solutions to senior management and successfully implemented our CMS to other groups in our organizations
  • Participated on enterprise web teams developing company-wide web standards and successfully implemented these to all our 2nd and 1st level organization websites
  • Led the successful implementation of WSSO (Web Single Sign On) into all organization web applications

ColdFusion, ColdFusion Server, SQL 2001/2005, Javascript, HTML, CSS, Visio w/FLEX UI Stencils, WSSO, Adobe CS, SourceSafe. Oracle, Teradata, MS Office

Computing & Network Operations - Location: Renton, WA
Date: 1996 to 1998

Managed technical support tickets for 4000 employees within Renton and Tukwila, WA campuses. Worked closely with the LAN, UNIX, and PC desktop technicians ensuring tickets were completed within the required timeframe. Represented our group on the Boeing Action Request System (BARS) deployment team leading our work cell to a successful implementation of the tool. Designed and maintained group web site.

Here are some of my fun "hobby" projects that allow me to get my hands dirty in code and design during my down time away from work. The goal and purpose of my freelancing (especially in the early years) was to learn and for the enjoyment. The two sites I currently manage are both for family/friend with no plans on taking on any new projects.

Aloha Airport Shuttle - Location: Honolulu, HI (HTML5, Bootstrap 3, Sass, jQuery)

This is my Mom's husband's company website I first designed and developed back in 2012. I redesigned it in 2016 making it mobile responsive and also added goals to further track SEO data. It's a fun site to manage and gratifying watching his business grow each year.

Another You Permanent Cosmetics - Location: Seattle, WA (HTML5, Bootstrap 4, Sass)

This is my friend Danette's company website I first designed and developed back in 2006. Danette is a ultra talented tattoo artist specializing in cosmetic/makeup tattooing (eyebrows, eyeliner, lips). I redesigned the site in 2012 and recently launched the 2020 version with a heavy emphasis with SEO! Look forward to fine tuning things in the next few months.

Previous freelance work (eons ago in a galaxy far far away...)

Netmusic, PC Money Club, Magdalen Hsu Li, Karrsen Electronics, Pacific NW Shredding, Tacoma Tugs

"No progress is made in your comfort zone"

- What I know

What I love:

People!, making your website better, Web UX/UI Design, Web Usability, Information Architecture, Systems Analysis, SEO, Tacos, researching and finding solutions for complex requirements, learning!


Adobe CC, Sublime Text, GitHub, SQL Pro, Heidi SQL, G-Suite for Business, Basecamp, Slickplan, Trello, Slack, Paymo, Notion, Office 365, BigCommerce, Shopify, WordPress


HTML5, CSS3, Sass, Bootstrap, jQuery, Javascript, SQL, PHP, ColdFusion (I know, I know...)

- .edu

MBA, Management Information Systems - City University

Graduate Certificate, Information Systems - City University

BFA, Graphic Media Design - Washington State University

Adobe ColdFusion/Flex, SQL, Oracle - UC Irvine Extension

- My system

Keep an open mind, Be a good listener, Give everyone a chance, Be respectful, Mind your own business, Embrace change, Don't overthink things, Everything in moderation, Cuss once in a while, Age ain't nothing but a number, Call your Mom don't text her

- Hops, noms, art, music, life